The whole system, not a logo.
Color, type, logo, icons, messaging, print, swag and web — concepts first, then narrowed with you. Every brand scored Functional, Memorable, Remarkable.
FunctionalMemorableRemarkable
The brand vault for designers
Most brands don't fail at launch. They drift.
CasaBranda builds the whole brand system, vaults every version, and future-casts the next 5–10 years — so designers deliver agency depth at app speed.
Summit Roofing Co.CB-000123 · History
v3.0.0 · Future-cast 2028Planned
v2.1.0 · RefreshApproved by owner · 14 territories syncedActive
v2.0.0 · RebrandSuperseded
v1.3.2 · PatchArchived
The drift
A logo isn't a brand. The system around it is.
Every printer, intern and web developer saves their own copy. Colors shift, files multiply, and the brand you paid for quietly turns into six different brands. The vault turns them back into one.
- Files in circulation
- 1
- Active version
- v2.1.0
Locked in the vaultActive
CB-000123v2.1.0ActiveSVG · PDF · EPS · PNG
- Logo vectors
- Logo guide sheet
- Brand deck
- Rules + playbook
- Buyer persona
- Print + swag mockups
- Social packs
- 10-year forecast
How it works
Build it. Vault it. Future-cast it.
21 questions in. A brand system, a vault and a 10-year plan out.
Every version, frozen and signed.
Logos, files, rules and contracts tied to the exact version they shipped with. Nobody hunts an inbox for "final_final_v3" again.
v2.1.0Refresh · contract #A-219Active
v2.0.0Rebrand · contract #A-171Superseded
v1.0.0Launch · contract #A-114Archived
03 · Future-cast
A 10-year plan, not a handoff.
Monthly, quarterly and annual brand initiatives — forecast, tracked and in motion.
- 2026v1 launch
- 2027Sub-brands
- 2028v3 refresh
- 2031Licensing
Built for where a brand actually lives.
Thread, vinyl, paint and paper. Every master is checked for the place it will end up before a version is published.
01Brief
Survey brief
One page drawn from the 21. Approve it before anything is generated.
02Pairings
Color and type
Three pairings fitted to the brief. Narrow to one.
03Logos
Flat to master
Flat concepts, refined variations, back to clean vector, then a designer master with locked colors.
FlatRefineVectorMaster
04Icons
Iconography
Three sets drawn to match the logo. Narrow and save.
05Messaging
Every line, approved
Hook, tagline, value prop, pillars and ads. A copy checker runs on each one.
06Print
Print mocks
Your assets on layered templates, light and dark.
07Swag
On the things people hold
Tees and caps, on people doing the work.
08Wireframes
Page plans for the build
Three home pages, desktop and mobile. Pick one for your developer.
09Downloads
v1.0.0, in the vault
Vectors, guide, deck, playbook and the Brand Pack, frozen as one version.
CB-000124v1.0.0Active
Three ways in. One vault.
Same brand mechanics behind every door — from a one-location bakery to a 40-territory franchise.
Pro · Designers + agenciesStop handing clients a logo PNG.Deliver the full system — rules, playbook, mockups, a 10-year plan — white-labeled, in the time you used to spend on revisions.Build your first brand
DIY · Business ownersYou need a brand that works.Answer 21 questions. Get a scored brand system and a vault that keeps it straight.Start the 21
Done-for-youWe build it. You run the business.One recorded call. 21 questions. A CasaBranda brander owns it from logo to 10-year plan.Book the callThe vault
One source of truth for every version.
A published version is frozen. Change means a new version, never an overwrite. Stop paying and the brand stays in a free vault you can export.
v1.0.0 · 2024
Launch identity
Logo, palette, rules. Contract #A-114.
Archivedv2.0.0 · 2025
Rebrand for franchising
New mark, licensed class, territory map.
Supersededv2.1.0 · 2026
Refresh — 14 territories
Palette tweak, new social packs, licensee playbook.
Activev3.0.0 · 2028
Future-cast
National expansion, sub-brand for commercial.
PlannedAfter publish
Build it. Vault it. Bring it to life on Wirehouse.
CasaBranda makes the brand package and the page wireframes. The live site gets built on Wirehouse, or by any developer you choose, straight from the Brand Pack.
- 01
Build the brand
The 21, nine stages, a person approving each one.
- 02
Publish one version
Everything exports as one versioned file any builder can read.
CB-000124_v1.0.0_brandpack.zip ├── manifest.json ├── tokens.json ├── logos/ svg · pdf · eps · png ├── icons/ fonts/ imagery/ └── web/ page wireframes
- 03
Take it to Wirehouse
Wirehouse turns the Brand Pack into a working site and prototype. Invite-only for now.
Request a Wirehouse inviteor hand the Brand Pack to any developer
"Will I get what I want?" Wrong question.
The better question is whether your brand gives your customers what they need. That's what we build for, and we'll tell you if it isn't working.
Your brand's next 10 years, in one place.
